21 AI tools in the test.
7 recommendations.
The effective use of most AI tools requires in-depth knowledge and years of experience to achieve excellent results. Using arguments such as time savings, increased efficiency and productivity, cost savings and scalability to promote the use of AI tools is the right approach, but the road there is rockier than most people think. It is therefore important to at least start with the right tools. This article is intended to help you make the right choice.
Blogpost writing
Jasper.ai
Jasper.ai: For teams
Jasper.ai is ideal for teams working on joint projects that need to ensure consistent quality and brand voice. It offers over 50 specialized templates that speed up and simplify the writing process. With integrated tools such as Grammarly, teams can check the grammar and style of texts directly. The ability to customize the tone and language makes it particularly useful for companies that need consistent communication across different channels. Jasper.ai also supports collaboration by allowing multiple team members to work on projects simultaneously.
- Many templates
- Grammarly integration
- Customizable sound
- High costs
- Learning curve
- Expensive for major projects
Writesonic: For professional content creators
Writesonic is aimed at professional content creators who need versatile and high-quality content for different platforms. It offers a wide range of features, including blog post creation, social media content, email marketing and more. With Writesonic, professional writers can quickly and efficiently create high-quality texts that are specifically tailored to their target group. The platform is user-friendly and offers advanced customization options to perfect the individual style and tone of the content.
- Versatile
- User-friendly
- Adaptable
- Few integrations
- Expensive
- Inconsistencies
ContentBot: For cost-effective and simple solutions
ContentBot is the best choice for individuals or small businesses looking for a cost-effective and easy solution to create blog posts. It offers an intuitive user interface and basic functions that make it possible to quickly generate appealing blog posts without in-depth technical knowledge. ContentBot is affordable yet offers solid performance for those who need efficient and straightforward content creation. It is particularly suitable for users who work with a limited budget but still want to create professional content.
- Cost-effective
- Simple
- Fast
- Limited functions
- Little adaptation
- Not specialized
Jasper.ai is ideal for teams that need a collaborative platform with extensive customization and integration options. Writesonic is the best choice for professional content creators who want to create versatile and high-quality content for different platforms. ContentBot, on the other hand, offers a simple and cost-effective solution for individuals and small companies who want to generate blog posts quickly and efficiently. Our recommendation: Jasper.ai!
Although AI tools can be incredibly helpful when writing blog posts, they do not replace your own thinking. It is essential to work with AI in a structured way and to critically scrutinize all results. Especially with regard to SEO and Google, it is important that the content is useful for the reader. This is the only way to ensure the quality and authenticity of the content. You can find more information on this in our article Come for the voice of Google, stay for the story of me.
Social media copywriting
Copy.ai
Lately.ai
Hootsuite: For teams
Hootsuite Insights provides comprehensive analytics and reporting capabilities that monitor and optimize the performance of social media content. This enables data-driven strategies and targeted posts. It supports collaboration within teams through extensive integrations and reporting functions.
- In-depth analyses
- Comprehensive reports
- Data-driven
- High costs
- Complexity
- Learning curve
Copy.ai: For professional content creators
Copy.ai is ideal for professional content creators who need to create engaging and targeted social media content. It enables fast and efficient generation of texts that are tailored to the respective platform. Advanced design wizards and knowledge sharing tools support social media marketers in their work.
- Versatile
- User-friendly
- Adaptable
- Limited integrations
- Expensive for extended functions
- Occasional inconsistencies
Lately.ai: For cost-effective and simple solutions
Lately.ai automates the creation of social media posts based on existing content and offers useful suggestions to increase reach and engagement.
- Cost-effective
- Automated
- User-friendly
- Limited functions
- Little adaptation
- Not specialized
Hootsuite Insights is ideal for teams that need in-depth analysis and data-driven strategies. Copy.ai is best suited for professional content creators who are looking for versatile and user-friendly solutions for social media content. Lately.ai offers a cost-effective and simple solution for individuals and small businesses who want to generate social media content quickly and efficiently. Our recommendation: Copy.ai!
Although AI tools facilitate the creation of social media content, they do not replace the necessary strategic planning and creativity. Relevant and authentic content as well as consistency are crucial to gaining subscribers. It takes more to build an engaged and loyal community of followers. Read our articles on branding & design.
SEO
Surfer SEO
Ahrefs
SEMrush
Surfer SEO: For teams
Surfer SEO is ideal for teams who want to optimize their content for search engines. It offers functions such as keyword analysis, content editor and SEO optimization suggestions. Teams can work together efficiently to create content that ranks well and increases organic traffic.
- In-depth keyword analysis
- User-friendly content editor
- Extensive optimization suggestions
- High costs
- Complexity
- Limited keyword suggestions
Ahrefs: For professional content creators
Ahrefs offers comprehensive SEO analysis tools, including in-depth keyword research and competitive analysis. It enables content creators to develop effective SEO strategies and create content that achieves high visibility and reach.
- Comprehensive SEO tools
- In-depth competitive analysis
- Detailed keyword data
- Very expensive
- Learning curve
- Overwhelming amount of data
SEMrush: For cost-effective and simple solutions
SEMrush is an affordable and versatile solution for SEO optimization. It offers features such as keyword research, competitive analysis and content optimization that enable small businesses and individuals to make their SEO efforts effective.
- Affordable
- Versatile
- User-friendly
- Limited functions compared to more expensive tools
- Less in-depth analyses
- Limited data up-to-dateness
Surfer SEO is ideal for teams that need comprehensive tools for content optimization and search performance improvement. Ahrefs is best suited for professional content creators who need in-depth SEO analysis and competitive research. SEMrush offers a cost-effective and versatile solution for small businesses and individuals who want to make their SEO efforts effective. Our recommendation: Ahrefs!
Note: Each of these SEO tools requires in-depth knowledge and years of experience to be used effectively.
Image generation
Canva
Adobe Express
Midjourney
Canva: For teams
Canva is ideal for teams that need to create professional graphics quickly and easily. It offers a variety of templates and design elements that make the creation process much easier. Canva also enables collaboration, so that several team members can work on projects at the same time.
- Extensive template library
- User-friendly
- Collaboration tools
- Limited customization options
- Premium elements subject to a charge
- Less suitable for complex designs
Adobe Express: For professional content creators
Adobe Express offers extensive design and editing features and is ideal for professional content creators who want to create high-quality and versatile graphics. Integration with other Adobe products offers additional benefits and enables seamless collaboration within the Adobe Creative Cloud.
- Extensive editing functions
- Integration with Adobe Creative Cloud
- High-quality templates
- Expensive
- Steep learning curve
- High system requirements
Midjourney: For creative professionals
Midjourney is an innovative image generation platform that enables creative professionals to create unique artwork and graphics. The platform uses advanced algorithms to achieve impressive visual results.
- Creative and unique results
- Advanced algorithms
- High adaptability
- Public release of the generated images
- Requires very precise prompts for specific results
- Rendering only up to 4k
Canva is ideal for teams and individuals who want to create high-quality graphics quickly and easily. Adobe Express is best for professional content creators who need extensive editing features and high-quality templates. Midjourney offers an excellent solution for creative professionals who want to create unique and innovative artwork. Our recommendation: Midjourney!
Video creation
InVideo
Adobe Premiere
Final Cut Pro
InVideo: For teams
InVideo is ideal for teams that need to create professional videos quickly and efficiently. It offers a variety of templates and access to extensive image and video libraries, which makes the creation process much easier. The platform uses AI models to generate scripts from prompts, select relevant media content and even produce voiceovers. Users can upload their own photos to create personalized avatars that speak and move realistically.
- Extensive template library
- User-friendly
- Access to large media libraries
- Limited customization options
- Watermark for the free version
- Rendering time
Adobe Premiere Pro: For professional content creators
Adobe Premiere Pro offers extensive video editing functions and is ideal for professional content creators who want to produce high-quality videos. The software supports a variety of editing options and integration with other Adobe products. Newer versions also integrate AI-supported functions such as automatic color correction and editing suggestions.
- Extensive editing functions
- Integration with Adobe Creative Cloud
- High output quality
- Expensive
- Steep learning curve
- High system requirements
Final Cut Pro: For professional content creators
Final Cut Pro is a powerful video editing software for Mac users who want to create detailed and high-quality video productions. The software offers a variety of editing tools and an intuitive user interface. The AI functions include automated editing and audio processing.
- Powerful machining tools
- Intuitive user interface
- Fast processing speed
- Only available for Mac
- Expensive
- High system requirements
InVideo is ideal for teams and individuals who want to create videos quickly and efficiently. Adobe Premiere Pro is best suited for professional content creators who need comprehensive editing features and high output quality. Final Cut Pro offers an excellent solution for Mac users who want to create detailed, high-quality video productions. Our recommendation: Adobe Premiere Pro!
Avatar video creation
Synthesia
Synthesia: For companies
Synthesia is ideal for companies looking to create high-quality, AI-generated avatars for training videos, marketing content and more. Users can create customized avatars that speak and move realistically, and the platform supports over 120 languages.
- High-quality, realistic avatars
- Support for over 120 languages
- Extensive customization options
- Expensive
- Limited API accessibility
- Steep learning curve
DeepBrain: For professional content creators
DeepBrain offers powerful tools to create realistic AI avatars that can be used in a variety of applications, from marketing to e-learning. The platform allows detailed customization of avatars and supports multiple languages.
- Realistic AI avatars
- Detailed customization options
- Support for multiple languages
- High costs
- Complex user interface
- High system requirements
Elai.io: For cost-effective and simple solutions
Elai.io is a user-friendly platform that makes it possible to create AI-generated avatars quickly and efficiently. The platform offers a variety of templates and customization options that are ideal for marketing videos and training content.
- User-friendly
- Fast creation
- Cost-effective
- Limited customization options
- Less realistic compared to more expensive alternatives
- Less support for exotic languages
Synthesia is ideal for companies that need realistic and customizable video avatars. DeepBrain is best suited for professional content creators who want to create detailed and high-quality AI avatars. Elai.io offers a cost-effective and user-friendly solution for marketing and e-learning. Our recommendation: Wait a little longer, DeepBrain almost won the race and then slowed itself down with bugs.
InVideo also offers a variety of features, including avatar video creation. However, Synthesia is specifically focused on creating realistic avatars and therefore offers more detailed customization options and a higher quality of avatars. DeepBrain and Elai.io offer similar specialized services, with DeepBrain focusing on professional and detailed customization and Elai.io on ease of use and cost efficiency. InVideo, on the other hand, is more versatile, but less specialized in high-quality avatar creation.
Text-to-speech generation
Elevenlabs
Elevenlabs: For professional applications
Elevenlabs is ideal for professional content creators and businesses that require high quality and realistic speech synthesis. The platform offers advanced customization options for emphasis, intonation and speech rate, making it particularly suitable for audiobooks, podcasts and other professional audio applications.
- Natural voice quality
- Extensive customization options
- Support for multiple languages
- Time-consuming training of the AI
- High learning curve
- Dependence on professional speakers (risk in the event of speaker failure)
Murf: For Contentcreator
Murf offers a user-friendly platform for creating human-sounding voiceovers. Users can enter scripts, which are then converted into realistic audio. It also offers customization options for pitch, speed and emphasis.
- Human-sounding voiceovers
- User-friendly
- Many customization options
- Limited language options
- High costs for extended functions
- Less natural nuances compared to Elevenlabs
Play.ht: For versatile applications
Play.ht offers a wide range of voices and accents with a high voice quality. The platform allows pronunciation customization and the use of SSML (Speech Synthesis Markup Language) for detailed control, making it suitable for podcasts, article dubbing and commercial applications.
- Versatile tuning options
- Customizable pronunciation
- Support of SSML
- Expensive
- Limited customization options compared to Elevenlabs
- Less natural sounding voices
Elevenlabs is ideal for professional applications that require natural and expressive speech synthesis. Murf is best suited for content creators who need human-sounding voiceovers. Play.ht offers a versatile solution for various text-to-speech applications. Our recommendation: Elevenlabs – a dream!
A general risk when using external spokesperson voices is the potential change or loss of voice, which can lead to problems with an established corporate voice. It is important to take this into account when planning and using such tools.
”Working with AI tools is incredibly fun and has become indispensable. However, it is naïve to believe that the mere use of AI tools is enough to achieve corporate goals. Digital communication is becoming increasingly complex and competitive. Some of these tools require in-depth knowledge and years of experience to be used effectively. The following always applies: One tool does not make an expert. Real expertise comes from continuous learning and years of practice.
Norbert Kathriner
Links to the tools
Here are the URLs of the tools mentioned in this article.
- Jasper.ai: https://www.jasper.ai
- Writesonic: https://writesonic.com
- ContentBot: https://contentbot.ai
- Hootsuite Insights: https://hootsuite.com/insights
- Copy.ai: https://www.copy.ai
- Lately.ai: https://www.lately.ai
- Surfer SEO: https://surferseo.com
- Ahrefs: https://ahrefs.com
- SEMrush: https://www.semrush.com
- Canva: https://www.canva.com
- Adobe Express: https://new.express.adobe.com/
- Midjourney: https://www.midjourney.com
- InVideo: https://invideo.io
- Adobe Premiere Pro: https://www.adobe.com/products/premiere.html
- Final Cut Pro: https://www.apple.com/final-cut-pro/
- Synthesia: https://www.synthesia.io
- DeepBrain: https://www.deepbrain.io
- Elai.io: https://elai.io
- Elevenlabs: https://elevenlabs.io
- Murf: https://murf.ai
- Play.ht: https://play.ht