When it comes to e-commerce and building an online store, Shopify is often considered the measure of all things. But scratch the shiny surface a little and a problem is revealed that drives many of its users to despair: pathetically poor Google rankings.
The SEO disaster of Shopify
First things first: Shopify may be known for its user-friendliness and quick setup, but when it comes to search engine optimization (SEO), the platform leaves its users out in the cold. Even well-known brands that use Shopify are sinking into the depths of Google search results. This is no coincidence, but the result of fundamental weaknesses in Shopify’s SEO structure.
Organic visibility? Not a chance!
Organic visibility in Google search results is vital for the survival of small and medium-sized companies. It enables them to attract customers without expensive advertisements. However, Shopify seems to be a handicap that leaves its users behind on this crucial front. By directly comparing different online stores, it can be claimed that even with minimal SEO budgets, better results can be achieved than Shopify stores manage.
Technical limitations: The SEO kryptonite of Shopify
Shopify in an SEO slump. We identify two main problems: server location and code quality. Shopify forces its users to make do with servers in Canada, which is already a challenge. Even more serious, however, is the fact that Shopify integrates a large number of libraries into the source code that cannot be removed or modified. This leads to bloated, hard-to-read code that is difficult for Google bots to digest.
A wake-up call for Shopify users
The harsh truth is that Shopify in its current form is a platform that creates more problems than it solves when it comes to SEO. It’s high time Shopify users rethink their SEO strategy and possibly look for alternative solutions that will help their online stores get the visibility they deserve.
”Shopify may be tempting for beginners, but if you want to be a serious player in online retail, you should be aware that the road to the top of Google search results is a rocky one - and may not lead via Shopify.
Norbert Kathriner
We understand the questions, doubts and challenges that come with choosing the right e-commerce system. Shopify may be an attractive option for many, but we’ve found WooCommerce to be an even more compelling solution for a wide range of online retailers. Why? Because it offers the freedom and flexibility that modern e-commerce companies need to succeed in a highly competitive market.
The advantages of WooCommerce:
- Flexibility: WooCommerce, based on WordPress, allows you to customize virtually every aspect of your online store – from the design to the features.
- Cost control: Unlike other platforms that charge high monthly fees or revenue shares, WooCommerce allows you to control your costs better. The basic software is free, and many extensions are also available free of charge or at a fair price.
- Extensibility: Thanks to the huge selection of plugins and themes, you can expand and customize your store exactly as you need it for your business model.
- Community and support: As part of the WordPress community, WooCommerce benefits from an extensive network of developers and users who are constantly working to improve the platform and provide support.
Why we recommend WooCommerce
We have made it our mission to find solutions that will not only last today, but also tomorrow. WooCommerce has proven to be a platform that can grow and adapt with your business.
Test our WooCommerce demo
To help you decide, we offer the opportunity to experience WooCommerce in action – in a demo environment where you can test the ease of use, customization options and powerful features for yourself. This gives you a practical insight into how your online store could look and function.
Request access today and let’s take the first step towards a more successful and future-proof online store together.
Conclusion
Choosing the right e-commerce system is crucial to the success of your online business. While Shopify certainly has its advantages, WooCommerce offers a compelling alternative that promises more control, customizability and cost efficiency.
As your partner in digital transformation, we are ready to accompany you on this journey and ensure that your online store has the best possible platform for growth and success. Test our WooCommerce demo and experience the possibilities offered by this platform.
Links
- Beyond Google: Why you need to diversify your SEO strategy
- Rethinking guest posts: Strategies for increasing domain authority without link spam
- Influence of the UX design on the domain authority
- Using network effects: How partnerships strengthen your digital presence
- Quality vs. quantity: Why in-depth content actually influences your domain authority
