UX & UI design

We close the gap between assumptions and actual user needs using a comprehensive portfolio of research methods. Our aim is to gain a clear understanding of users’ wishes and preferences, on the basis of which we develop customized solutions.

Project process:

1. Needs analysis: Conducting “Customer Top Tasks” analyses, focus groups, online surveys, and more.
2. Behavioral analysis: Use of web analytics and social media analysis to understand user behavior.
3. Feedback collection: Surveys, interviews and acceptance checks to collect direct user feedback.
4. Knowledge generation: Merging all data into a comprehensive user profile.

Our UX designers find the optimal point between user needs, business goals and technical possibilities. Every design element serves the goal of creating the best possible user experience while taking economic and technical framework conditions into account.

Project process:

1. Information architecture: Development of structures that make it easier for users to find information.
2. Design development: Creation of sketches, wireframes and prototypes for effective visualization and coordination.
3. Agile processes: Continuous adaptation of the design based on stakeholder feedback and user testing.
4. Documentation: Provision of requirements documentation for technical implementation.

We design graphical user interfaces (GUI) that impress right from the start. Based on sound UX design, our UI designers develop visually appealing interfaces that strengthen the brand identity and remain up-to-date for a long time.

Project process:

1. Basic UI design: Development of the basic UI design that serves as the basis for all digital applications.
2. Modular design: Design of all page types and modules in close coordination with the customer.
3. Design iteration: Agile design process that effectively integrates customer feedback.
4. Corporate design integration: Ensuring that the design matches the corporate design.

Our usability experts ensure that all digital solutions not only meet the highest usability standards, but are also intuitive and effective. We use targeted reviews and tests to identify and rectify problems at an early stage.

Project process:

1. Expert reviews: Detailed assessment of usability by our experts.
2. Usability tests: Practical tests with real users to validate usability.
3. Optimization suggestions: Development of concrete measures to improve the user experience.
4. Testing of existing applications: Analysis and optimization also for existing digital products.