It’s all about experience – the user experience at the touchpoints with your brand.
UX UI design
An outstanding user interface (UI) paired with an excellent user experience (UX) makes all the difference in the digital world. The aim is to create convincing experiences at all touchpoints that inspire users, customers and employees alike.
Boutique for digital communication.
Your agency for UX-UI design.
User Research
In-depth insights into user needs
We close the gap between assumptions and actual user needs using a comprehensive portfolio of research methods. Our aim is to gain a clear understanding of users’ wishes and preferences, on the basis of which we develop customized solutions.
What really makes your target group tick? How user-friendly is your product or service? Where and why does your customer abandon the purchase process? Where does the user encounter stumbling blocks? What hurdles do they face in the user experience?
When users move around your website, they leave traces behind. We measure the traces and give this data a meaning.
User research methods
In order to obtain a comprehensive picture of the target group, we rely on a mixture of qualitative and quantitative methods.
These include
Interviews and surveys
Through targeted interviews and surveys, we gain deep insights into the needs and expectations of your users. Where exactly do frustrations arise in the process? Which functions do they find particularly valuable? These questions help us to identify specific opportunities for improvement that directly enhance the user experience.
Usability tests
In usability tests, we observe how users actually interact with your product. Where do errors occur repeatedly? Where does confusion or abandonment occur? These tests give us valuable information on how we can optimize user guidance to ensure smooth and intuitive use.
Contextual observation
By observing users in their real usage context, we recognize how and why they use or bypass certain functions. What unexpected hurdles arise in everyday life? How does the environment influence user behavior? These insights enable us to develop products that really fit into the everyday lives of your users.
Analytics and data analysis
By analyzing existing user data, we uncover hidden patterns that provide important clues to weak points in the user experience. Where do users abandon the checkout process? Which pages lead to high bounce rates? This data helps us to take targeted measures to improve the user experience.
Derivation of insights
The data obtained is systematically evaluated and translated into specific recommendations for action. These insights form the basis for the subsequent design and development phases.
We use tools like Miro to transform complex data into visual dashboards that clarify relationships and set clear priorities. These graphical representations help us to see the collected insights in the context of the project goals and make well-founded design decisions.
Procedure
- Goal definition: Together with the customer, we clarify the project goals and define the relevant user groups.
- Research planning: Selection of suitable research methods and creation of a detailed research plan.
- Data collection: Implementation of research activities with a focus on high data quality.
- Analysis and synthesis: Systematic evaluation of the collected data and derivation of clear, actionable insights.
- Presentation of the results: Presentation of the research results and recommendations to the client in order to plan the next steps in the design process.
User experience (UX) design
In the sweet spot of user needs
With UX design, we transform the interaction between people and technology into a pleasant and efficient experience.
How easy is it for users to find what they are looking for? Which elements of your website hold their attention, and which ones make them bounce? How effectively does your design support users in achieving their goals?
Our UX designers find the optimal point between user needs, business goals and technical possibilities. Every design element serves the goal of creating the best possible user experience while taking economic and technical framework conditions into account.
Methods of UX design
In order to develop a UX design that really works, we rely on various proven methods:
Wireframing and prototyping
With Figma, we visualize the structure and layout of the user interface at an early stage. Where does the user intuitively place important information? What is the path to completing a process? These early models help us to anticipate user behaviour and optimize the design in a targeted manner.
Information architecture
The visual design gives the user interface its characteristic look and ensures that it matches the brand identity. Which colors and fonts best communicate your brand message? How can the design be created in such a way that it supports user guidance? We develop a visual design that is not only aesthetically pleasing, but also optimally supports functionality.
Interaction design
The interaction design determines how users interact with your product. Which elements attract attention? How fluid is the interaction? Through detailed design of buttons, menus and transitions, we create a seamless and enjoyable user experience that meets and exceeds user expectations.
Visual design
The visual design gives the user interface its characteristic look and ensures that it matches the brand identity. Which colors and fonts best communicate your brand message? How can the design be created in such a way that it supports user guidance? We develop a visual design that is not only aesthetically pleasing, but also optimally supports functionality.
Derivation of insights
The data we collect during UX design flows directly into the design process.
With tools like Figma, we visualize the user paths and the most important interaction points. Figma enables us to create interactive prototypes and integrate feedback in real time to continuously optimize the design and adapt it to the needs of your users.
Procedure
- Requirements analysis: Together, we define the specific requirements for the UX design and prioritize the most important user needs.
- Design conception: Development of first wireframes and prototypes to visualize the user flow and the information architecture.
- Iterative testing: Regular tests with users to optimize the design in real time and adapt it to their needs.
- Finalization: Final optimization of the design based on the insights gained and preparation for development.
- Handover to development: Documentation and handover of the finalized design to the development team to ensure smooth implementation.
User interface design
Love at first click
We design graphical user interfaces (GUI) that impress right from the start. Based on sound UX design, our UI designers develop visually appealing interfaces that strengthen the brand identity and remain up-to-date for a long time.
How does your interface inspire trust at first glance? How does it guide the user intuitively through your offer? Which elements hold your users’ attention and invite them to interact?
The eye also buys. A well thought-out UX strategy only works really well if the visual implementation is perfect. That’s why we make sure that every design element not only works, but also inspires.
Methods of user interface design
We use the following methods to develop user interfaces that are both functional and aesthetically pleasing:
Visual hierarchy
A clear visual hierarchy guides the user’s gaze intuitively through the interface. Which elements should immediately catch the eye? How can we efficiently guide the user through the most important functions? By specifically arranging and designing the visual elements, we ensure that the user interface is easy to understand and effective to use.
Consistent design
Consistency is the key to a user-friendly interface. How do we make sure your brand identity shines through every element? How do we ensure that users don’t feel lost in different areas of your application? We develop design systems that use consistent colors, fonts and styles to ensure a seamless user experience.
Responsive design
In a mobile world, it is essential that user interfaces work optimally on all devices. How does your design adapt to different screen sizes? How does the user experience remain intuitive and smooth on mobile devices? We design interfaces that adapt flexibly to different devices while retaining their functionality and aesthetics.
Micro-interactions
Micro-interactions are the small details that bring a user interface to life. How can you give feedback in real time? How do we create moments of joy for the user? These subtle animations and transitions not only improve usability, but also ensure an engaging and entertaining user experience.
Evaluation of the emotional impact
The effect of a user interface goes beyond pure functionality – it must also appeal emotionally.
Using tools such as EyeQuant, we measure and analyze which parts of your design attract the most attention and which emotions they trigger. This allows us to ensure that the interface not only works, but also evokes the desired emotional response.
Procedure
- Design analysis: Evaluation of existing design systems and definition of requirements for the new interface.
- Concept development: Creation of initial visual hierarchies and design sketches to define the basic structure.
- Iterative prototyping: development of interactive prototypes and testing of user interactions.
- Emotional impact test: Use of EyeQuant to evaluate the visual and emotional impact of the design.
- Finalization and handover: Final adjustments and handover of the final design to the development team for implementation.
Usability review and testing
Quality that lasts
Our usability experts ensure that all digital solutions not only meet the highest usability standards, but are also intuitive and effective. We use targeted reviews and tests to identify and rectify problems at an early stage.
Can your users find what they are looking for immediately? How intuitive is the operation of your digital solution? What potential hurdles could stop users on their journey through your interface?
With over 20 years of experience in creating usability guides for large corporations, we rely on standards and ISO norms. We guarantee that your digital solutions not only follow UX trends, but also offer the highest usability quality.
Methods of usability review and testing
To ensure that your digital solutions meet user expectations, we use the following methods:
Heuristic evaluation
Our experts analyze the user interface using established usability principles in order to identify potential problems at an early stage. Where might users encounter difficulties? Which design decisions could lead to confusion? Through this systematic review, we identify weaknesses and prioritize improvements.
Cognitive Walkthrough
As part of a cognitive walkthrough, we simulate the steps a user takes to complete specific tasks.
How easily can a new user understand which steps are required?
Are there any stumbling blocks or unclear options?
This method helps us to optimize user guidance and the comprehensibility of the interface.
Usability tests with real users
Nothing replaces feedback from real users.
We carry out comprehensive usability tests in which users perform typical tasks.
Where do problems occur?
Which features are overlooked or misunderstood?
These tests provide us with valuable insights to further refine the interface and ensure that it really serves the users.
Remote usability testing
With remote usability testing, we can reach a broad and diversified user base. How do users interact with your application in their familiar environment? What differences are there in the behavior of different user groups? This method offers flexibility and enables us to identify usability problems in different contexts.
Optimization through continuous feedback
Our usability review and testing is an iterative process.
Using tools such as UserTesting or Lookback, we continuously collect feedback and optimize the design based on the results.
Procedure
- Initial evaluation: Carrying out a heuristic evaluation to identify initial potential usability problems.
- Cognitive walkthrough: Detailed testing of user guidance by simulating user tasks.
- Usability tests: Conducting tests with real users, both on-site and remotely.
- Analysis and adaptation: Evaluation of the test results and implementation of optimizations based on the feedback.
DigitalBuzz
Reading is a passport to countless adventures and a key to unlocking the treasury of our experience.
We understand the art of creating positive experiences that not only strengthen brand loyalty, but also make a significant contribution to search engine optimization (SEO).
Talk to us.
It pays off.
Norbert Kathriner
Boutique for digital communication
