Content marketing through AI and automation

Customer needs are complex and multi-layered. Many companies – including us – struggle to create relevant and targeted content that engages our audience and generates leads.
For a long time, there was a lack of data and tools to make informed strategic decisions, resulting in ineffective content marketing strategies.
This is where AI comes into play: instead of relying on gut instinct content, artificial intelligence allows us to dive deep into the data to develop precise strategies that are precisely tailored to the target group.
The state after the transformation?
Your content appeals to exactly the right target group at the right time with the right topics, ensuring more engagement and resonance .

1. Data analysis: Collecting and evaluating user data and market trends to identify relevant topics.
2. Strategy development: Derivation of targeted content strategies based on semantic and behavior-based insights.
3. Implementation and optimization: Continuous adjustment of the strategy through real-time data and feedback to ensure maximum effectiveness.

Many companies struggle with the sheer volume of content that needs to be distributed across different channels. Managing this content manually is not only time-consuming, but also carries the risk of errors and inconsistencies.
This problem can be solved through the intelligent use of automation tools such as CoSchedule and WordLift.
CoSchedule offers a comprehensive editorial calendar that enables content strategies to be planned and implemented efficiently.
Automated workflows ensure that content is published on time, while the integration of social media scheduling and publishing maximizes reach across multiple channels.
WordLift, on the other hand, takes automation to a new level by semantically enriching and automatically cross-linking content.
This improves findability in search engines and ensures a consistent user experience.
However, automation is not a sure-fire success – it must be used carefully so as not to lose the human touch.
Both tools make it possible to control and adapt the process so that the balance between efficiency and quality is maintained. After the transformation, the result is clear: efficiently managed content that is consistent and of high quality, without losing the personal touch.

1. System setup and tool integration: Installation and configuration of the CoSchedule and WordLift tools on your WordPress website.
   We ensure seamless integration and adaptation to existing systems.
2. Content planning and automation: Creation of a central editorial calendar with CoSchedule, in which all content is planned and automated workflows are defined.
   This ensures that all tasks are completed on time and content is published on time.
3. Semantic enrichment and optimization: Use WordLift to enrich your content with semantic data and optimize internal links.
   This not only improves SEO performance, but also the relevance and structure of your content.
4. Monitoring and adjustment: Continuous monitoring of performance using the integrated analysis functions of both tools.
   Based on the data obtained, we adapt the content strategy to further optimize the efficiency and consistency of your content.

The challenge is no longer just to create content, but to produce content that stands out. But creativity alone is often not enough to overcome this challenge.
This is where AI comes into play, opening up new ways to develop visualizations and ideas that were previously unthinkable or impossible to produce. The transformation leads to a new dimension of creativity, which is only made possible by the support of AI.
The result: content that is not only different, but also impressive.

1. Visual concept: Creation of a visual concept that reflects the brand identity.
2. Prompts: Formulation of coherent prompts that ensure that all generated content corresponds to the CD.
3. Consistency: Development of recognizable characters to ensure brand consistency.
4. Content production: Generation of images and moving images that correspond to the defined concept.

Companies face the challenge of distributing their content efficiently and consistently across multiple channels. The problem: different platforms, different target groups, different requirements.
Without the right strategy, consistency is often lost.
AI overcomes this challenge by managing the distribution of content intelligently and across channels. After the transformation, content is distributed seamlessly across all channels, ensuring maximum reach and a consistent brand experience.

1. Cross-channel analysis: Use of AI tools to analyze performance on different channels and identify optimization potential.
2. Content adaptation: Based on the analyses, the content is specifically optimized for each channel in order to achieve maximum reach and interaction.
3. Automated publication: Implementation of workflows that ensure consistent and timely distribution of content on all channels.