Does your brand appear inconsistent and lack recognizability?
Brand identity
Boutique for digital communication.
Your agency for brand identity
Benefits of a brand identity
Recognition value:
Increase the visibility of your brand with a consistent and memorable visual identity.
Emotional connection:
Create deeper customer loyalty through an authentic and convincing brand personality.
Uniform appearance:
Guarantee a coherent brand experience across all channels with a clearly defined visual concept.
Does your target group know who you are and what you stand for?
A strong brand starts with a clear identity. With brand personality sliders, empathy cards and personas, we help you to position your brand in such a way that it stands out and convinces. Let’s develop an identity together that makes your brand unmistakable.
Find out more about the first step towards a strong brand identity.
Services and methods
Definition of Brand personality:
We use brand personality sliders to evaluate and define the characteristics of your brand.
Creation Visual concept:
We develop a consistent visual concept that includes color palettes, typography and image styles.
Empathy cards and personas:
We create detailed empathy maps and personas to understand the needs and desires of your target group.
Brand Identity Board:
We visualize the brand identity with a brand identity board that represents the values and attributes of your brand.
Tone of voice and messaging:
We define the tone of voice and core messages of your brand to ensure consistent communication.
Your problem may not be the design, but the lack of brand identity.
FAQ
Questions and answers about brand identity
What is brand identity?
Brand identity encompasses all the visual and communicative elements that make up a brand and distinguish it from others. This includes logos, colors, typography, images, tone of voice and values.
Why is a clear brand identity important?
A clear brand identity creates recognizability, trust and loyalty among your customers. It helps your brand to stand out from the competition and establish an emotional connection with your target group.
How do I define the personality of my brand?
You can describe your brand’s personality through attributes such as values and beliefs, behavior, tone of voice and visual appearance. Use Brand Personality Sliders and Empathy Cards to clearly define these characteristics and create a consistent brand identity.
What are empathy cards and how do they help my brand?
Empathy cards are tools that help you visualize the thoughts, feelings and actions of your target group. They enable you to better understand the perspective of your customers and develop effective marketing strategies based on this.
How do I develop a visual concept for my brand?
A visual concept includes all visual elements of your brand, such as color palettes, typography and image styles. It ensures that your brand is visually consistent and appealing. Develop a brand identity board to visualize and standardize all visual components of your brand.
Why is the tone of voice important for my brand?
The tone of voice is crucial for the communication of your brand. It ensures that your messages are consistent and authentic and helps to build a strong emotional connection with your target group. Define the tone of voice and core messages of your brand to ensure consistent communication.
The path to the core of your brand
Together, we develop a brand identity that not only creates recognizability and emotional connections, but also ensures a uniform appearance. We understand the challenges that small and medium-sized companies face and are here to support you with proven methods and customized solutions.
Imagine that your brand is immediately recognized and appreciated because it communicates clearly and authentically who it is. Let’s walk this path together and take your brand to the next level. Contact us today to find out how we can work together to make your vision a reality.
No success without a clear identity. Time for more brand identity.
DigitalBuzz
Reading is a passport to countless adventures and a key to unlocking the treasury of our experience.
Start your brand strategy now!
Talk to us.
It pays off.
Norbert Kathriner
Boutique for digital communication
