HIRT moving architecture
Year
2023
Deliverables
- Frontend development
- Web Design
- Website expansion
Content marketing offensive: HIRT moving architecture reveals the secret of moving architecture
Good content is more than just content, it describes texts, graphics, videos or links that are intended to satisfy the user. This goal is achieved when the content is of high quality, relevant to the potential customer and helps them to solve a problem or answer a question.
HIRT moving architecture now offers potential clients and architects detailed project descriptions and publishes them on various channels.
Between art and technology, between science and craftsmanship.
And yet it moves.
HIRT describes “moving architecture” as the ability to change the expression of a building and adapt it to changing conditions. Between art and technology, between science and craftsmanship.
Demand for online content
In the digital era we live in, the demand for online content has changed drastically. It is no longer just about providing information – this content must captivate, enrich and convince the user. HIRT moving architecture is pursuing precisely this approach with its latest content offensive initiative. By providing comprehensive, magazine-like project descriptions, HIRT takes the presentation of moving architecture to a new level. Each project is brought to life through a mixture of text, graphics and videos that are not only pleasing to the eye, but also provide valuable knowledge and inspiration for builders and architects.
By adding these detailed project pages to the website, HIRT moving architecture has created a platform that is highly attractive for both search engines and users. This strategic innovation means that visitors to the website are invited to delve deeper into the world of architecture in motion and to request further information material if they are interested. The result of this remarkable expansion is a twenty-fold increase in leads – a testament to the effectiveness and relevance of high-quality content in today’s digital landscape.
Thanks to state-of-the-art tracking tools, HIRT moving architecture also has a perfect overview of all user activities on the website and can therefore seamlessly track and optimize communication with each lead. These measures were implemented on a technical platform that is not only visually impressive, but also guarantees a flawless display on any end device.
Discover more about the innovative approach of HIRT moving architecture and immerse yourself in the world of moving architecture at HIRT moving architecture
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