Skip to main content

7 techniques for writing SEO-optimized articles

So how do we write content that satisfies both Google algorithms and human desires?

1. focus on entities and semantics:

Instead of focusing on a high number of keywords, the focus is now on optimizing entities and the semantic structure of the text. Entities are well-defined concepts or things that are recognized by search engines and go beyond simple text. They are often linked to a knowledge graph that helps to understand the context around them.

Example: Imagine you are writing about “baking powder”. Instead of just using the word, you describe it as “a chemical substance used in the kitchen to make pastries rise”. This gives search engines the context and shows the relationship to other terms such as “baking”, “pastry” and “chemical reaction”.

Entities and semantics

More than just words

Imagine you’re not just talking about “baking powder”, but about the essence of baking, which combines cultural and chemical processes. This approach expands the pure SEO focus and invites you to explore the deeper meaning and context of the content.

2. understanding the search intention:

Before you start writing, it is important to understand the search intent of your target group. This goes beyond simply determining whether keywords are informative, transactional, commercial or navigational. It is about recognizing what the user is really looking for, which is supported by the analysis of the top search results and the “People Also Ask” and “Related Searches” sections.

Example: A user searches for “best running shoes”. Instead of just showing product lists, you could structure an article that first explains how to choose the right type of shoe for different foot shapes, followed by product reviews. This shows that you understand that the user is not just looking for a product, but a solution to a specific need.

Understanding the search intention

A mirror of longings

Instead of just analyzing what users are looking for, we should ask ourselves why they are looking for it. This step goes beyond technical SEO and touches on questions of human curiosity, needs and hopes.

3. build up article structure:

A good article structure combines SEO optimization with high information value for the reader. The structure is determined by first looking at the “related searches” associated with the main keyword, which can provide good subtitles for the article. The content of these searches is then analyzed and converted into a logical structure.

Example: Take the topic of “healthy breakfast options”. Your search returns related search queries such as “high protein breakfast”, “quick breakfast recipes” and “breakfast without carbohydrates”. Each of these results can become a section of your article, giving you structured and thematically broad coverage.


A mirror of thoughts

A well-organized article structure reflects not only search algorithms, but also a clear way of thinking. By organizing our thoughts, we offer not only information, but also understanding and clarity for our readers.

4. internal linking and building authority:

Internal links should be used sensibly and placed at the end of the article to maximize their relevance. The article should also convey experience and authority, which is supported by the use of phrases such as “When I used this service, I discovered…” to demonstrate credibility and expertise.

Example: In an article on “Yoga for beginners”, you could place internal links to specific yoga exercises or to the history of yoga. These links are placed at the end of the article to further inform readers and strengthen the authority of your site.

Internal links

Networks of knowledge

How we network knowledge reflects our understanding of interrelationships. Internal links are like invisible threads that not only provide SEO value, but also show the depth and breadth of our knowledge.

5. semantic SEO optimization:

This includes the use of synonyms and related terms (NLP or LSI keywords), which clarify the relationship between the words and make the article easier for search engines to understand.

Example: In an article about “coffee preparation”, you use synonyms and related terms such as “espresso”, “filter coffee”, “barista” and “coffee grinder”. This helps search engines understand that the article provides comprehensive information about coffee.

Semantic depth

The poetry of SEO

The use of synonyms and related terms enriches our language. It transforms technical optimization into a form of poetry that does justice to both search engines and human readers.

6. units of measurement and local adjustments:

Specifying units of measurement in both imperial and metric systems can help make the article universally useful and improve usability.

Example: If you write about “Hiking in the Alps”, you specify distances in kilometers and miles. For example: “The tour covers a total of 12 km (about 7.5 miles)”. This makes the article accessible to readers who use different measurement systems.

Units of measurement

Global comprehensibility

The inclusion of different units of measurement in our articles is a sign of respect and understanding for the global nature of our audience. The aim is to break down barriers and promote inclusivity.

7. use of real experiences:

Integrating your own experience and demonstrating your expertise are key to ranking well in search results. Authentic experience reports strengthen trust and the authority of the content.

Example: A travel blogger writes about “The best cafés in Paris”. Instead of just a list of names, the article could include anecdotal experiences such as: “At Café de Flore, I enjoyed the best croissant of my life while watching the busy pedestrian traffic.”

Real experiences

The heart of authenticity

By sharing personal experiences, we confirm the authenticity of our content. It’s not just about ranking well in search results, but about telling true, lived stories that touch and inspire our readers.

The Google process of optimized writing

When writing SEO-optimized articles according to the latest principles, the process typically follows a structured approach that is divided into different phases. Here is a detailed timeline with the respective actions and the necessary tools:

1. planning and research

  • Set a topic: Choose a relevant topic based on trends, reader interests or business goals.
  • Understand search intent: Analyze what users are really looking for by examining the SERPs (Search Engine Result Pages).
  • Carry out keyword research: Use tools such as Google Keyword Planner, Ahrefs or SEMrush to identify relevant keywords and questions.
  • Google Trends, Google Keyword Planner (free of charge)
  • Ahrefs, SEMrush, Moz (paid tools with extensive functions)

2. structuring of the content

  • Identify main and secondary keywords: Determine the main keyword and supporting secondary keywords.
  • Create article structure: Create an outline based on the keywords researched and the “Related Searches”.
  • Plan internal linking: Determine which existing content should be linked.
  • Mind mapping software such as MindMeister, Trello (for structuring)
  • Google Docs or Microsoft OneNote (for notes and first drafts)

3. writing the content

  • Write an introduction: Explain the topic and its importance.
  • Develop the main body: Write detailed sections that integrate your keywords and offer real added value.
  • Formulate a conclusion: Summarize the most important points and provide an outlook or recommendations for action.
  • Text editors such as Microsoft Word or Google Docs
  • Grammarly or Hemingway Editor for grammar and style checking

4. optimization and revision

  • SEO optimization: Make sure that the article is semantically optimized and follows the most important SEO principles.
  • Write meta tags: Create meaningful meta titles and descriptions that contain the main keyword.
  • Insert images and multimedia: Add relevant images, videos and infographics to enhance the text.
  • Yoast SEO or Rank Math for WordPress (for on-page SEO analyses)
  • Canva or Adobe Spark (for creating graphics and infographics)

5. publication and promotion

  • Publish the article: Upload the article to your website or blog.
  • Promote the article: Share the article via social media, email newsletters and other channels.
  • Build backlinks: Reach out to other websites to get links to your article.
  • Social media management tools such as Buffer or Hootsuite
  • Email marketing tools such as Mailchimp

6. analysis and adjustment

  • Monitor performance: Use Google Analytics to track traffic, engagement and conversions.
  • Update content: Update the article regularly to maintain its relevance and accuracy.
  • Google Analytics (for web analysis)
  • Google Search Console (for SEO performance and troubleshooting)

1. planning and research

  • Set a topic: Choose a relevant topic based on trends, reader interests or business goals.
  • Understand search intent: Analyze what users are really looking for by examining the SERPs (Search Engine Result Pages).
  • Carry out keyword research: Use tools such as Google Keyword Planner, Ahrefs or SEMrush to identify relevant keywords and questions.
  • Google Trends, Google Keyword Planner (free of charge)
  • Ahrefs, SEMrush, Moz (paid tools with extensive functions)

In applying SEO techniques, we must not forget that our first duty is to our readers.

Norbert Kathriner

Conclusion: SEO in the service of humanity

We are not just creators of content for algorithms, but storytellers who seek truth and beauty. Our job is to build bridges between the technological necessity of SEO and the deep human need for connection and understanding.

Links to the tools

Here are the URLs of the tools mentioned in the process of creating and optimizing SEO content. We can recommend some of these tools if you are not sure whether A or B … we have distributed the corresponding “hearts”.

Keyword research and SEO analysis:

Mind mapping and structuring:

Word processing and grammar check:

SEO optimization for WordPress:

Graphic design and multimedia:

Social Media Management:

Email marketing:

Web analysis: