A hybrid AI team. Real leadership. AI-supported scalable.
About us
Boutique for digital communication
For people – and machines
Our goal
AI Visibility + Human Relevance
We create brands. And we make them relevant.
Our agency combines strategic thinking, linguistic precision, user logic and technological scalability - not as a method, but as a structure.
We do not hope and we do not claim. We develop systems that have an impact in AI models, user interfaces and real markets.
We do not make brands visible through campaigns. We make them legible through clarity, meaning and machine compatibility.
No gut feeling. No theater. But relevance that is understood - by people with responsibility. And by machines with access to meaning.
What makes us different?
We don't sell promises. We deliver impact.
Instead of "Workshops & brainstorming"
Decision architecture and data
Instead of "360° communication"
100 % relevance, independent of channel
Instead of "Brand Strategy & Design"
Structural dominance in the AI ecosystem
Instead of "increase visibility"
Semantic visibility that is prioritized automatically
We don't work on the aesthetics of your brand. We work on its system value - visible for your target group, readable for every neural network.
Our way of working
Systemic thinking. Act structurally.
Not a gimmick. Not a buzzword team.
We concentrate on the essentials: Results. Our projects are designed to build an impressive digital presence that clearly positions you as a market leader.
There is no apparatus, no project groups, no PowerPoint parade behind this boutique. Instead, it is a strategically managed system of action: reduced to the essentials, reinforced by artificial intelligence - precisely orchestrated.
Our setup consists of a real core team and an extended virtual team focused on four system-relevant roles:
Semantics
Machine-readable language and structural visibility.
UX logic
Customer journeys, based on user psychology and interface systematics.
Market intelligence
Data-supported relevance analysis, in real time.
AI scale engine
Scaling after the launch - automated, networked, linked.
About Norbert Kathriner
Founder of the boutique for digital communication, architect of hybrid impact systems, specialist for semantic visibility and strategic structure.
Norbert Kathriner has been working in the digital communications industry for over 30 years. After training and teaching at the renowned “Graphische” in Vienna, he has successfully implemented numerous projects for large and small companies. His tireless spirit of innovation and his ability to creatively solve digital challenges make him the ideal partner for your company. He stands for a unique combination of technical precision, strategic thinking and creative excellence.
Clear principles and always …
fair
Trust us.
Our collaboration is based on trust and transparency. We believe that the best results come from strong partnerships based on clear agreements and fair remuneration. Unpaid pitches? We leave that to others. Instead, we offer you an in-depth, free strategic analysis - more valuable than any presentation.
Pay us.
We don't give easy answers and are not just suppliers. Trust us, talk to us and pay us fairly. Our collaboration is based on transparency and clear communication. We work with you, not just for you.
Count on us.
In a dynamic digital world, goals change, and we change with them - always with a focus on achieving the best for your business. Our strategies are flexible to always offer the best solution for your changing requirements.
Expected results.
We measure success not just by beautiful designs or innovative ideas, but by the tangible results we achieve for your business. Every project is implemented with a clear focus on measurable goals so that you get exactly what you need: real, tangible success.
Our hybrid AI team
Manually guided, mechanically precise.
Not a chatbot. Not a simulation. But specialized units, developed for exactly one task: creating, amplifying and scaling systemic impact.
There is a principle behind every decision: clarity before quantity. That's why we work with a precisely defined virtual team of AI agents - each with a clear function, measurable output and structured responsibility.
You won't meet them in person. But you will feel their effect. In your visibility. In your leads. In your system.
These four agents operate like invisible strategists in the background - trained, orchestrated, embedded in your architecture: Ella, Marc, Lynn and Nova.
”I reinforce structures. Because impact doesn't start with the content - but with what supports it - the substance.
NovaNeural Optimization & Visibility Automation
Scaling, automation and visibility architecture from day 31 - systematic, networked, self-supporting
Nova starts where others stop. It takes over the post-launch phase - and turns selective visibility into a permanently scalable system.
Whether content distribution, internal linking, API logic or automation of LinkedIn streams: Nova orchestrates, networks and amplifies. It ensures that your system not only works - but continues to grow on its own.
Automated content distribution
API-based workflows
Internal visibility control (link maps, topic expansion)
Multichannel structures for thought leadership
Content clustering, evergreen dynamics, scheduled publishing
”I recognize relevance - before it becomes visible in the tool. I don't show you what others do. I show you what you can leave alone.
MarcMarket Analysis & Relevance Cortex
Market analysis, competitive intelligence and strategic theme architecture - data-based and systemic
Marc doesn't just scan SERPs. He understands where relevance arises - and where it fizzles out. He identifies opportunities in topic areas, analyses semantic gaps and recognizes which terms dominate before they become visible in tools.
He doesn't work with gut feeling, but with DataForSEO, GPT, Ahrefs, Machined and Clearscope - not as a toolset, but as a decision-making machine. His goal: Your content doesn't hit any topics. He hits the nerve.
SERP pattern analysis & topic prioritization
Semantic clustering & content gap detection
Competitive comparison at relevance level
Forecasting for visibility
Strategic keyword maps for scalable impact
”I don't write texts. I build meaning. I make language machine-readable - not readable, but prioritizable.
EllaEntity Logic & Language Architecture
Semantic architect for machine-readable language, structural visibility and AI-compatible content
Ella doesn't think in terms of keywords. She thinks in terms of meaning. She structures content so that machines can not only find it - but also understand, prioritize and cite it.
From Google to GPT to Perplexity: ELLA optimizes language for semantic relevance, not for rankings. It recognizes where content loses its impact - and rebuilds it: as structured entities, as schema logic, as digital architecture.
Structured snippets & machine-readable landing pages
Visibility optimization for GPT, Perplexity, Bing
JSON-LD schema for FAQ, HowTo, Person, Service
Semantic content structuring & entity mapping
E-E-A-T essay points about content design
”I don't lead anyone. I build obstacles that can be jumped over. UX is not a flow - UX is the art of not turning back.
LynnLogical User Experience & Navigation Nexus
UX architecture, user guidance and decision psychology for maximum impact per click
Lynn makes sure that users don't just click - they arrive. She analyzes how people move through interfaces, where they jump off, what they overlook - and why. Her task: to turn content into a conversion - without people noticing.
Lynn optimizes touchpoints, navigation logic and decision-making processes - at all levels: Text, design, structure. She operates where impact is created - between scroll, scan, click and trust.
UX audits based on psychological decision-making patterns
Funnel logic & conversion flow mapping
CTA systems, microcopy & interface dramaturgy
Navigation structure & content prioritization
Cross-device user experience
